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Google Business Profile - Get your business found on Google

The first thing most people do when searching for something is to Google it.This makes it very important for your business to be found in the top search results. You can get your own business listed on Google easily and quickly by using Google Business Profile. This significantly helps your google search results, especially for your local area.What is Google Business Profile?Google Business Profile (formerly Google My Business) was created to help give businesses a public identity...

Domain name, hosting & website design explained

Alright, let's break it down in simple terms!Imagine you're building a house on the internet. The domain name is like your house's address. It's what people type in their browser to find your place. "www.creativedrive.co.nz" directs them to your digital space.Now, hosting is where your house is actually built. It's like renting a section of land to build your home. Hosting companies provide the servers and technology needed to store your website's files and make it accessible online 24/7. So, wh...

How to avoid overpaying for your website

One of the most disheartening things to witness in our industry is a customer who has spent a fortune on a website and not got the outcome they expected. Others have wasted days building their own website in a free system, only to find it can’t do what they want. They need to start all over again.Avoiding overpaying for a website involves careful planning, research, and consideration of your specific needs and budget. Here are some tips to help you avoid paying too much:Understand Your Re...

Should I just DIY my website design myself?

Ultimately, the decision to design your website yourself or hire a professional depends on your priorities, resources, and objectives. Do you have the time, skills, and willingness to learn and troubleshoot? Here's some things to consider:Expertise and Quality: Professional web designers have the expertise and experience to create high-quality, visually appealing websites that are optimised for performance, usability, and conversion. They will consider technology, content, design and marketing r...

Does your website design show you off at your best?

Deciding whether your business needs a new website involves considering several factors:Outdated Design: If your website looks outdated or doesn't align with current design trends, it might be time for a refresh. A modern and visually appealing website can leave a better impression on visitors.Poor User Experience: If users find it difficult to navigate your website, locate information, or perform desired actions (like making a purchase or contacting you), it's a sign that your website needs imp...

I have a successful facebook/insta page, so do I still need a website?

While having a strong following on Facebook can be beneficial for engaging with your audience and promoting your brand, it doesn't necessarily replace the need for a dedicated website. Here's why:1. Ownership and Control: With a website, you have full control over your content, design, and user experience. On social media platforms like Facebook, you're subject to their algorithms, policies, and potential changes in the platform's direction. Having a website ensures that you have a stable o...

Does your brand need a refresh?

If your current brand doesn't effectively represent your business or isn't resonating with your target audience, it might be a good idea to consider creating a new one. Here's a few things to consider in your decision.Technology has evolved your business services: Often technological advancements can change how a business delivers its services. Meaning it might be time to revisit your business's brands values, mission, and unique selling points.Changing Market Dynamics: If the market h...