If your current brand doesn't effectively represent your business or isn't resonating with your target audience, it might be a good idea to consider creating a new one. Here's a few things to consider in your decision.
Technology has evolved your business services: Often technological advancements can change how a business delivers its services. Meaning it might be time to revisit your business's brands values, mission, and unique selling points.
Changing Market Dynamics: If the market has evolved significantly since the brand's inception or last refresh, it might be time to reassess how the brand is perceived in light of these changes.
Shift in Target Audience: If the target audience has changed or expanded, a brand refresh might be necessary to ensure relevance and resonance with the new audience.
Outdated Brand Image: If the brand's image feels outdated, doesn't work for both online and print, or is out of touch with current trends or consumer preferences, a refresh can help modernise and revitalise it.
Competitive Landscape: If competitors have undergone successful rebranding efforts or if new competitors have emerged with strong branding, it might be time to reevaluate and potentially refresh your own brand to stay competitive.
Internal Changes: Significant internal changes such as mergers or shifts in company culture can also warrant a brand refresh to reflect these changes externally.
Feedback and Perception: If feedback from customers or employees indicates that the brand is not effectively communicating its values and services to its audience, a refresh may be in order.
